Does an old-school IDX website like CINC still make sense in a new Zillow world? See how a real estate CRM like RealtyJuggler brings flexibility, and new lead sources to the table.
SmartPhone synchronization is just one part of the RealtyJuggler system. RealtyJuggler is a Realtor's virtual Swiss Army Knife. Track Deals, Prospects, Open Houses, Lockboxes, Expenses, Calculate Commissions, Print Mailing Labels, do Drip mail, Bulk Email, and much more.
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CINC generates leads through Pay Per Click (PPC) advertising on both Facebook and Google by directing traffic the IDX website they provide. In exchange for searching MLS listings on your website, customers provide contact information which is added to the integrated CRM. The disadvantage of CINC is that you are tied to their website, their PPC advertising, and their CRM. If you become unhappy any one component, you can't easily change vendors, as you are locked in. In the early days of the internet, creating your own IDX website made a lot of sense. However, in modern times, Zillow is the most common source of MLS data, advertising is quite expensive, and there are already many established agents with IDX websites in place. The leads generated through CINC have always been low quality, with a conversion rate of 1-3 percent. A quote from a CINC Reddit review summed it up as follows: "CINC was just a great big hole I threw cash into for about a year. Total waste of time and money, and I worked the hell out of those leads." With the passage of time, the appeal of CINC has dimished considerably.
RealtyJuggler takes a more modern approach. Leads can come from ANY lead source, including your IDX website. Leads can come from Zillow, Trulia, Realtor,com, any IDX website, as well as through data sources which provide expired listings, FSBO's, and even probate data. If you become uphappy with a lead source, you can fire that vendor and select a new one. This gives you far more control and flexability as it allows you to adapt your stratagies based upon changing market consditions. RealtyJuggler and CINC take dramatically different approaches to lead sources and incubation. Here's a quote from a CINC Reddit review: "Was a user for 3 years. You will work your butt off for a very marginal return. If I could go back in time, would have done realtor.com solely. The monotony of making hundreds of phone calls daily will eventually break even the strongest of individual."
Since RealtyJuggler is a dedicated CRM, it has far more CRM features than CINC does. CINC is optimized for incubation of web leads from your IDX website. RealtyJuggler provides a better balance of features to allow for incubation of many kinds of leads. You might have a mailing address for some leads, and RealtyJuggler can print letters, and labels, whereas CINC can't. You should expect to generate leads from your listing, thru open houses and yard sign calls. RealtyJuggler can help you gather that information using call capture, and open house forms, incubate those leads and turn them into commission income.
You should also expect at least half of your business to come from referrals. These referrals require you to maintain a relationship with your friends, relatives, and past clients. RealtyJuggler can remind you to make follow-up calls, call people on their birthday, and closing anniversary. You can also print mailing labels for your Christmas cards, print letters, send bulk emails, drip emails, and text messages. Referrals are considered high quality leads, and you should expect 10 to 20 perfcent conversion rate, which means you will spend a fraction of the time converting referrals. CINC's approach is not for everyone.
RealtyJuggler also comes with a vast content library of letters, eCards, and flyers. This content can be used for incubating web leads like CINC does, but it can also be used for the transaction management for your clients as well as maintaining relationshps with past clients and friends. Sending an animated eCard for Halloween, for example.
The flexability of RealtyJuggler, affordable price, and simple interface make it the perfect option for most real estate agents. Most agents do not want to spend 3 days in a class learning how to use their software. RealtyJuggler's consistent user interface, video tutorials, and complimentary training mean you can get the job done in minutes. With RealtyJuggler you aren't locked into a single lead source. You can select lead sources that work, fire those that don't, and try new sources of leads without getting locked into a single outdated approach.
Are you wondering if RealtyJuggler Realtor Software has enough features for you? RealtyJuggler includes a comprehensive letter library, over one hundred flyers, and can synchronize with both Google Contacts and Calendar.
Most importantly, you can schedule follow-up calls and build a daily call list to incubate and convert leads into deals.
