Does Zillow Premier Agent have a real estate CRM? Find what's missing and why you should add RealtyJuggler to Zillow Premier Agent.
SmartPhone synchronization is just one part of the RealtyJuggler system. RealtyJuggler is a Realtor's virtual Swiss Army Knife. Track Deals, Prospects, Open Houses, Lockboxes, Expenses, Calculate Commissions, Print Mailing Labels, do Drip mail, Bulk Email, and much more.
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Zillow Premier Agent is a lead service which Zillow provides to agents. The cost for this premium placement varies based upon the popularity of the postal code you are purchasing, and if you are requesting exclusive access to the leads. As part of this service, Zillow Premier Agent includes a basic contacts database which lacks advanced capabilities that a more fully featured CRM has, such as transaction management, a content library including letters, flyers, and eCards, real estate calculators, printing labels and letters, and many other core features that a real estate professional depends upon to do their job. Zillow recognized the limitations of their CRM, and created Zillow Feed Connect, which is a technology which allows third-party real estate CRM's like RealtyJuggler, to integrate with Zillow leads.
Leads from other live lead sources such as your own IDX website, your own Pay Per Click (PPC) advertising, landing pages, and other live lead sources such as realtor.com cannot be fed into Zillow Premier Agent. Additionally, the ability to load leads from a variety of CSV sources to accommodate probate, expired listings, foreclosures, FSBO's, as well as tax and MLS data is also not available. A fully featured CRM like RealtyJuggler can utilize emailfeed to load leads live from hundreds of different lead sources, and also load database leads using Valet Import.
A third limitation of Zillow Premier Agent is that it lacks the ability to synchronize contacts and calendar with your smart phone. Most agents spend quite a bit of their time outside of the office, and the ability to access key information like appointments, and contact information from a mobile device is critical for effeciency. RealtyJuggler offers Google synchronization, which will connect this information with the native contacts and calendar applications for your iPhone, Android, Macintosh, and even iPAD.
One other limitation of Zillow Premier Agent is that it only allows for leads from Zillow and Trulia to be fed into the CRM. With RealtyJuggler, leads can come from ANY lead source (including Zillow and Trulia), including your IDX website. Leads can also come from data sources which provide expired listings, FSBO's, and even probate data. If you become unhappy with a lead source, you can fire that vendor and select a new one. This gives you control and flexibility as it allows you to adapt your strategies based upon changing market conditions.
Since RealtyJuggler is a dedicated CRM, it has far more CRM features than the contact manager that comes with Zillow Premier Agent. You might have a mailing address for some leads, and RealtyJuggler can print letters, and labels, whereas Zillow Premier Agent can't. You should expect to generate leads from your listing, thru open houses and yard sign calls. RealtyJuggler can help you gather that information using call capture, and open house forms, incubate those leads and turn them into commission income.
You should also expect at least half of your business to come from referrals. These referrals require you to maintain a relationship with your friends, relatives, and past clients. RealtyJuggler can remind you to make follow-up calls, call people on their birthday, and closing anniversary. You can also print mailing labels for your Christmas cards, print letters, send bulk emails, drip emails, and text messages. Referrals are considered high quality leads, and you should expect a higher conversion rate than Zillow leads.
RealtyJuggler also comes with a vast content library of letters, eCards, and flyers. This content can be used for incubating web leads as well as for transaction management of your clients as well as maintaining relationships with past clients and friends. Sending an animated eCard for Halloween, for example.
The flexibility of RealtyJuggler, affordable price, and simple interface make it the perfect option for most real estate agents. With RealtyJuggler you aren't locked into a single lead source. You can select lead sources that work, fire those that don't, and try new sources of leads without getting locked into a single outdated approach.
Are you wondering if RealtyJuggler Realtor Software has enough features for you? RealtyJuggler includes a comprehensive letter library, over one hundred flyers, and can synchronize with both Google Contacts and Calendar.
Most importantly, you can schedule follow-up calls and build a daily call list to incubate and convert leads into deals.
