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Executive Summary - MarketLeader Alternative
Market Leader's primary business is selling leads to real estate agents. The quality of the leads are poor, and in many cases the leads are fake, with no valid contact information at all. One customer wrote: "I used their services for six months and I never got one good lead from them. All of them were emails and phone calls that opted out immediately. The worst lead generation I have ever seen." Many agents have reported difficulty cancelling their contract. Company policy is to never give a refund, and to drag out the cancellation process as long as possible. One customer reported: "My opinion? Stay far away. The leads are steamy garbage. I found they are deceptive in their practice, when they get called out for it they do what they can to avoid answering the question. Their contracts are contradictory and they will use it in their favor whichever way they wish to. Want to cancel? confusing convoluted process. They will do their best to hit you with another $700 in fees. Do not use this company."
RealtyJuggler takes a more friendly approach and offers a 90-day free trial, and pro-rated refund at any time. Complimentary onboarding and one-on-one training is also available. It is unwise to to tie yoursef to a single lead source, like Market Leader. Instead RealtyJuggler gives you the flexibility to load leads from ANY lead source, including your IDX website, Zillow, Trulia, Realtor,com, Leads are loaded live via a technology called email feed, which converts the email notifications you already get from these third party lead sources into Prospet records within Realtyjuggler. You can also load leads in batches using a technology called Valet Import, which converts a spreadsheet into Prospect records. This is a common method of loading expired listings, FSBO's, short sales, and even probate data. RealtyJuggler has worked with over 300 different third party lead source providers, and can even load leads live from Market Leader!
With RealtyJuggler, if you become uphappy with a lead source, you can fire that vendor and select a new one without having to switch your CRM. This gives you far more control and flexability as it allows you to adapt your stratagies based upon changing market consditions. You can drop one lead source, and try another without fear of laving to lose your CRM, should that lead source not work out.
Since RealtyJuggler is a dedicated CRM, it has far more CRM features than Market Leader does. Market Leader is optimized for incubation of Market Leader leads. RealtyJuggler provides a better balance of features to allow for incubation of many kinds of leads. You might have a mailing address for some leads, and RealtyJuggler can print letters, and labels, whereas Market Leader can't. You should expect to generate leads from your listing, thru open houses and yard sign calls. RealtyJuggler can help you gather that information using call capture, and open house forms, incubate those leads and turn them into commission income.
You should also expect at least half of your business to come from referrals. These referrals require you to maintain a relationship with your friends, relatives, and past clients. RealtyJuggler can remind you to make follow-up calls, call, text, or send an eCard to people on their birthday and closing anniversary. You can also print mailing labels for your Christmas cards, print letters, send bulk emails, drip emails, and text messages. Referrals are considered high quality leads, and you should expect a far higher conversion rate than weak leads like those from Market Leader. Market Leader's approach is not for everyone, but RealtyJuggler's is.
RealtyJuggler also comes with a vast content library of letters, eCards, and flyers. This content can be used for incubating web leads like Market Leader does, but it can also be used for the transaction management for your clients as well as maintaining relationshps with past clients and friends. Sending an animated eCard for Halloween, for exmaple.
The affordable price and simple interface of RealtyJuggler make it the perfect option for most agents. With RealtyJuggler you aren't locked into a single lead source. You can select lead sources that work, fire those that don't, and try new sources of leads without getting locked into a single outdated approach. RealtyJuggler support staff won't use high-pressure sales tactics, and will answer the phone when you call. If you ever want a pro-rated refund, we can do that for you immediately. Since RealtyJuggler Real Estate CRM offers a 90-day free trial, and doesn't even need a credit card to try, you have nothing to lose.