HubSpot vs RealtyJuggler 2025 Comparison

Which is better?

Can the generic CRM HubSpot compete with real estate specific CRM RealtyJuggler? Discover the key features Hubspot is missing, and how RealtyJuggler offers those features.

HubSpot

RealtyJuggler

Real-Estate Specific?

No - Generic CRM

Yes - Designed specifically for real estate

Free Trial:

14-Day

90-Day

Price:

$3,696/year for starter
$12,300/year for professional
for 10,000 contacts

$179/year
for 10,000 prospect+contacts

Pro-Rated Refund:

Yes

Phone Technical Support:

Yes

RealtyJuggler includes a comprehensive set of instructional videos that walk through key features. Each video is only a few minutes long and provides step-by-step instructions for specific functionality. These video tutorials are a great way to quickly learn how to use a RealtyJuggler Real Estate Software. Would you prefer to talk with someone over the phone? Don't hesitate to give us a call at (970) 672-3467. We are happy to provide individualized instruction over the phone.

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HubSpot

RealtyJuggler

Transaction Management:

Complete

Email feed:

Yes - Email Feed

Letter Library:

Yes - 500+ Letters

Animated eCards:

Yes - Tutorial 59

Flyers:

Yes - Tutorial 55

Print Mailing Labels:

Yes - Tutorial 11

Mass Print Letters:

Yes - Tutorial 13

Track Commissions:

Yes - Tutorial 26, Tutorial 28

Track Expenses:

Yes - Tutorial 27

Real-Estate Calculators:

Yes - Rent vs. Own, Maximum Loan, Mortgage Payments, Buyer & Seller Net, and CMA

Showings & Feedback:

Yes - Tutorial 57

Track Listing Promotions:

Yes - Tutorial 54

Track Closings:

Yes - Tutorial 25

Rental Management:

Yes - Tutorial 52

Call Capture:

Yes - Tutorial 74

Onboarding:

Yes - fee $3,000

Yes - Complimentary

About RealtyJuggler system

SmartPhone synchronization is just one part of the RealtyJuggler system. RealtyJuggler is a Realtor's virtual Swiss Army Knife. Track Deals, Prospects, Open Houses, Lockboxes, Expenses, Calculate Commissions, Print Mailing Labels, do Drip mail, Bulk Email, and much more.

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Sign Up for Free Trial

RealtyJuggler is available as a 90-day free trial. This is literally a free trial with no cost to you. No credit card is required, and you are never billed for a free trial. It takes just seconds to sign up.

To transfer Contacts from HubSpot into RealtyJuggler:

In your HubSpot account, navigate to CRM > Contacts.
In listViewlist view, click the view's tab, or click + Add view then select the All [records] view.
Click Export button in upper-right.
Export as CSV file, include all email addresses, all properties and associations on record, include associated name, include all associated records in each associated column.
You'll receive an email with a link to download the export file. This will be sent to your email that receives HubSpot system and notification emails.
You will get an email with a file attachment. Download that exported file to your computer.
Sign into RealtyJuggler and go to Main:Settings:Valet Import.
Follow the instructions on that screen.

Test-Drive RealtyJuggler for 90 days FREE!

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Click here for 90-day FREE trial

Signing up for a free trial requires no credit card. There is never any charge for a free trial.

Executive Summary - HubSpot Alternative

HubSpot CRM is a general use CRM, which means it lacks many key features that a busy real-estate agent expects in a real estate CRM. A real-estate specific CRM like RealtyJuggler includes features such as the ability to calculate and track commissions, showings, offers, and expenses. RealtyJuggler also has an extensive content library of real-estate specific flyers, eCards, and prospecting letters. RealtyJuggler includes the ability to track spouse name, birthday, the names of children and pets, while a generic CRM like HubSpot falls flat in that regard. RealtyJuggler also can feed leads from live lead sources such as Trulia, Zillow, Realtor.com and any IDX website, even your own, whereas a generic CRM like Hubspot lacks such features. RealtyJuggler can also print mailing labels, which is handy for sending Christmas cards, and also print letters, which is useful for prospecting FSBO's, expired listings, as well as probate leads.

RealtyJuggler is far more capable in tracking your deals. For example, RealtyJuggler Real Estate Software can track expenses, commissions, showings and offers, and includes the necessary features for the full lifecycle of a deal. While HubSpot has tools for incubating leads, it lacks the more advanced transaction and deal management features of RealtyJuggler.

RealtyJuggler represents a fresh approach to real estate software. It is a particularly compelling choice for the value-oriented agent who is looking for a real estate specific CRM that is easy-to-use.

Frequently Asked Questions

Is HubSpot CRM a Real Estate CRM?

No. HubSpot CRM is NOT a real estate CRM and instead is a generic CRM. The needs of a real estate agent are unique and using a generic CRM means that most of the features and functions specific to the needs of a Realtor are missing. The features missing from HubSpot CRM include a pre-written content library of real estate letters, a library of real estate flyer templates, an eCard library; real estate calculators to compute commissions, loan payment calculators, and calculators for seller and buyers net. HubSpot CRM is also missing the ability to track total commissions and expenses, tracking of showings and offers, as well as real estate transaction management features. Real estate transactions are unlike normal business transactions, as realtors work with families and not businesses. The kinds of things that are tracked include souse name, spouse and children's birthdays (and even pets names and birthdates). Communications are more personal and even small things like how letters, envelopes and emails are addressed make a big difference. While HubSpot CRM does include basic drip emails, it lacks the vast real estate drip letter library that a real estate CRM like RealtyJuggler comes equipped with. HubSpot CRM also lacks the ability to feed leads live from real estate websites such as Zillow, Trulia, Realtor.com, an IDX website. It also lacks the ability to load leads from CSV files using Valet Import. This feature is required to work expired, FSBO, short sale, or probate leads. While it is possible to customize HubSpot CRM for the needs of a realtor, this would take months and likely provide a sub-par experience for the busy real estate agent. This is why it is essential that any CRM which a real estate agent consider using be a real estate specific CRM. A generic CRM is just not appropriate for real estate.

Does Hubspot come with a real estate content library

No. Pipedrive does not include a real estate content library. A real estate specific CRM called RealtyJuggler does include an extensive content library, including eCards, flyers, and letters. Including a content library can save time, as agents can star with the pre-made content and tweak for their own needs. It can be daunting process looking at a blank computer screen, and RealtyJuggler's content library is a fantastic starting point for many things that a real estate agent needs to do.

How much does Hubspot cost?

Hubspot pricing is tricky, as there are multiple levels of product, and also add-on features which cost extra. For a typical real estate agent, the cost would be range from $3,000 to $12,000 a year. However, there are numerous extra charges, including an onboarding fee of $3,000. Compare this with RealtyJuggler, which is sold at a single price of $179/year with no extra add-on fees. Phone support, onboarding, and one-on-one training is included, which makes RealtyJuggler ideal for an agent looking for a simple price, and an all-inclsive product designed specifically for real estate agents.

What are the top competitors to HubSpot?

The main generic competitor to HubSpot is Salesforce. Since both Salesforce and Hubspot are generic CRM's they are not a real-estate specific CRM. this makes them unsuitable for real estate agents, as real estate agents have many needs unique to real estate. Two of the best real estate specific CRM's are Wise Agent and RealtyJuggler Real Estate CRM.

Can Hubspot feed leads from my IDX website, Zillow, Trulia, Realtor.com, Trulis and other real estate specific lead sources?

Hubspot lacks real-estate specific functionality, and therefore can't automatically load leads of these kinds directly into Hubspot as-is. If you are looking for a CR which can handle this, RealtyJuggler offers this functionality, and can load leads from over 300 diufferent real-estate specific lead sources, including any IDX website. RealtyJuggler can also load CSV files using a feature called Valet Import. This is particularly useful for loading batches of leads, which is common for expored listings, FSBO's, probate leads, short sales, and even tax records and MLS data..

Does Hubspot have support for printing letters and labels?

Hubspot does not offer printing support. If you are looking for a good real estate CRM that can send emails, SMS text messages as well as print labels and envelopes, take a look at RealtyJuggler Real Estate CRM.

Should a real estate agent use a generic CRM?

Real estate is unique and a generic CRM lacks many of the key features necessary for a busy Realtor. A real estate specific CRM will include a library of content including letters, flyers, and eCards. A real estate specific CRM can track the transaction process including contingencies, listings, showings, offers, closings, and commissions. A real estate CRM can also seamlessly integrate with real estate specific data sources like Zillow, Realtor.com, IDX websites, FSBO, Expired Listings, Foreclosures, as well as Probate leads.

Does Lofty offer concierge onboarding and setup assistance?

Yes, Hubspot offers concierge onboarding / setup help for a nonrefundable fee of $1,000-7,000. While some real estate CRM vendors do charge such a fee, there are many who do not. For example, RealtyJuggler Real Estate CRM does not charge for setup or onboarding. RealtyJuggler offers complimentary letterhead install, importing of data, and training.

Is HubSpot CRM a Real Estate CRM?

No. HubSpot CRM is not suitable for use by real estate agents. HubSpot CRM is a general CRM and lacks key features necessary to handle real estate transactions and lead incubation. Real estate agents work with families and for this reason information such as spouse name, children's names, birthdates, and the anniversary for the purchase of the home are recorded. Communications, including labels and letters are addressed to the family like "Sam & Suzie Altman". A real estate specific CRM like RealtyJuggler can track this personal family information. There are also numerous unique quirks to the real estate field, including how commissions are calculated, how referrals are handled, as well as how showings, offers, escrow, contingencies, conveyances, and inspections are handled which make a general CRM unsuitable for use within real estate. Marketing and lead incubation is also uniquely different with emphasis on personal relationships. A real estate specific CRM like RealtyJuggler provides an extensive library of marketing materials which include a library of letter templates, flyers, eCards and other materials that is focused upon the housing market. The ability to print mailing labels for Christmas cards to be sent in the postal mail is a key necessary feature. A real estate specific CRM can feed leads from numerous lead sources such as Trulia, Zillow, Realtor.com and the agent's own IDX website straight into the CRM itself. Lead sources can also be loaded via spreadsheets (CSV files) which can come from any one of hundreds of lead sources including the MLS, tax records, probate, expired and FSBO aggregator's and many more. In each of these cases, these data sources are unique to real estate, and a generic CRM would be unable to handle such complexity and nuance.

Are the more expensive real estate CRM's better?

No. The most expensive real estate CRM's focus on the needs of the top 1% of agents. The higher price reflects the limited appeal of these products as they tend to be more difficult to learn and use and usually require full-time staff to maintain and operate. More affordably priced real estate CRMs appeal to the other 99% of real estate agents. This wider appeal is the reason for the lower price.

About RealtyJuggler Real Estate Software

Are you wondering if RealtyJuggler Realtor Software has enough features for you? RealtyJuggler includes a comprehensive letter library, over one hundred flyers, and can synchronize with both Google Contacts and Calendar.
Most importantly, you can schedule follow-up calls and build a daily call list to incubate and convert leads into deals.